As the bad news on sugar grows ever more grim, we may find ourselves overwhelmed, worried, yes, but not sure just what to do. Solid science now labels sugar as a toxin, an addictive agent, and The Sugar Association agrees that sugar's role in the diet should be one of moderation. The DGAs' 10 percent recommendation helps us define "moderation" and better communicates sugar's role in a balanced lifestyle to the public. What consumers aren't confused about, though, is the need for a healthy change. American adults consume an average of 17 teaspoons of added sugar every day, more than 2-3 times the recommended amount for men and women respectively. This adds up to around 60 pounds of added sugar consumed annually - that's six, 10-pound bowling balls, folks! lySHu.